Headliner Coaching

$950.00 / month

Go all-in with Headliner—Kevin Hawkins’ elite mentorship for artists ready to scale. Includes bi-weekly 1:1s (60 min), full launch rollouts, weekly social audits, sync + brand partnership support, playlist strategy, royalty revenue audit, website build/refine, paid ads strategy, EPK optimization, and quarterly creative intensives. Built to align voice, brand, and business.

Description

Headliner — $975/month
Your brand. Your business. Your breakthrough.

The all-in experience for artists going full-time. Headliner is an elite mentorship where Kevin Hawkins helps you master your voice, elevate your brand, and structure your career like a business. Stop guessing—build a clear, repeatable system for releases, growth, and revenue.

What you’ll get

  • Bi-Weekly 1-on-1 Coaching (60 minutes): Deep-dive sessions covering vocal mastery, branding, positioning, and strategic planning.
  • Complete Marketing Rollouts: Custom launch plans for singles or projects, including timelines, assets, and channel strategy.
  • Weekly Social Media Audits: Ongoing content reviews with actionable feedback to sharpen hooks, cadence, and conversion.
  • Sync & Brand Partnerships: Guidance, editing, and feedback on pitches and materials to increase placement readiness.
  • Curated Playlist Strategy: Direct pitch reviews, targeting, and submission tactics for independent, curated, and editorial lists.
  • Royalty Revenue Audit: Review of PRO/MLC/SoundExchange and catalog setup to help capture what you’ve earned.
  • Website Development/Refinement: Professional setup or optimization on Shopify, Squarespace, or WordPress.
  • Advertising Strategy: Creative testing plans and campaign guidance across Facebook, Instagram, and TikTok.
  • Press Kit (EPK) Optimization: Professional edits and enhancements to present your story and wins clearly.
  • Quarterly Creative Intensives: Hands-on planning for visuals, live shows, and release calendars.

Who it’s for

Artists ready to go full-time who want a complete system—vocal coaching, brand building, release strategy, and business structure. If you’re scaling from momentum to a professional operation, Headliner is your path to breakthrough.

Why Headliner works

  • Voice + brand + business: Align the three pillars so every release compounds.
  • Execution over guesswork: Clear plans, weekly audits, and bi-weekly strategy keep you moving.
  • Professional presentation: Optimized site, EPK, and pitches raise your ceiling with partners and fans.

Pricing: $975 per month. Membership includes the benefits listed above for the current billing period.

After checkout, you’ll receive scheduling links, rollout templates, audit instructions, and onboarding for site/EPK work. Platform fees, ad spend, and third-party service costs are not included. Placements and playlist adds cannot be guaranteed.

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